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Bluetooth Brand Guidelines for Brokers and Forwarders

Overall Goal of Training Segment:  Provide fundamentals of brand guidelines and review listing search process

Learning Objectives:

By the end of this training segment, the participants will be able to:

  • Understand the guidelines and requirements around the proper use of the Bluetooth Trademarks
  • If unsure of the Bluetooth trademark usage, know where to find the Bluetooth Brand Guide
  • Accurately search for a client’s product using the product listing search tool.
  • Accurately search to see if a client is a Bluetooth SIG member using the member directory tool.
  • Email brand manager with all pertinent info regarding the clients’ case. (Product and results of the product and member searches.)


  • Who is the Bluetooth SIG?
  • How to determine if the product is qualified by the Bluetooth SIG
  • How to determine if the product is using the brand correctly
  • How to use the Bluetooth member directory
  • How to use the Bluetooth listings search
  • Who and how to contact the Bluetooth SIG if the brokers have questions


Jun 18 2020


11:00 am - 12:15 pm




Bluetooth SIG


Bluetooth SIG
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